"LUE" - JetBlue’s Premium Service Operation to Launch

-- Premium Service and International Routes to be added to JetBlue's Portfolio Of Products --
 

November 8, 2003 - JetBlue (Nasdaq : JBLU) today announced that San Juan, PR will be the launch hub for their new premium service operation, an essential element within JetBlue's portfolio of products. The new airline, to be christened "LUE", will serve predominantly business markets and feature a fare structure with business and premium fare options.

L-U-E are the last three letters of JetBlue. The airline is planning to launch the premium service option in February as part of its plan to enter into bankruptcy. It will be based out of San Juan, Puerto Rico.

The name LUE has created a buzz in recent days. It was spraypainted onto the walls of a mens room cubicle at Grand Central station in New York City, but was later removed by maintenance staff on the graveyard shift. There have also been LUE billboard sightings in Los Angeles' Compton district and along Atlanta's MLK Boulevard. The ladies chorus at Third Baptist Church of Richmond, VA incorporated LUE into their Sunday "Hal-Le-LUE-Jah" service. LUE bought cufflinks for everyone at a Men's Warehouse in Laredo, TX on Tuesday and cummerbunds for patrons of Burlington Coat Factory in Montpelier, VT last week. Even CNN's host of Moneyline had his name inadvertently spelled as LUE Dobbs on Friday.

The white and blue banner ads on Web sites state “Who The F*** is TED? Meet LUE”. They link to the www.airwhiners.net Web site, an organization that features parodies of trends in the airline industry. “WHO CARES ABOUT TED” they urge the reader, an obvious attempt to discredit bankrupt rival United Airlines (OTCBB : UALAQ.OB) who will be launching a low cost carrier called "TED" in February.

"They are playing to reality advertising. They are definitely trying to go low-cost", explained Michael Boyd, president of Denver based aviation consulting firm Boyd Group. "Unlike United who restrict their marketing to passengers named Edward or Theodore, LUE opens up the door to a large target audience ranging from Louanne to Lorraine to Lawrence."

Tickets will go on sale in January through all existing sales channels - JetBlue.com. LUE will be a JetBlue-branded product and will feature the company's trademark blue on everything from aircraft exteriors to lavatory flush solution.

About JetBlue

JetBlue is a low-fare, low-cost passenger airline, which provides high-quality customer service. JetBlue operates a fleet of 48 new Airbus A320 aircraft and is scheduled to place into service another five A320s by the end of 2003. All JetBlue aircraft feature roomy all-leather seats each equipped with free live satellite television, offering up to 24 channels of DIRECTV® Programming at every seat.

Based out of New York City's John F. Kennedy International Airport, JetBlue currently operates 192 flights a day and serves 22 destinations in 11 states and Puerto Rico. With JetBlue, all seats are assigned, all travel is ticketless, all fares are one-way, and a Saturday night stay is never required. For more information, schedules and fares, please visit www.jetblue.com or call JetBlue reservations at 1-800-JETBLUE (538-2583). This press release, as well as other parodies, can be found on www.airwhiners.net and is protected under the parody exception to US Copyright code.